Motorsport industry and casinos have been collaborating for several years to bring enthusiasts the most exciting tournaments. The exhilarating nature of the two industries is what fuels their relationship. Both activities put players require players to make decisions under extreme pressure. Besides being a hobby, drivers have been gaming online to raise money for charity.
Drivers and their Gaming Habits
Drivers who participate in different series from NASCAR to Formula One to MotoGP have been known to enjoy a game or two of online poker. It is no secret that a majority of racecar drivers love to party during their free time. Some of the regions where racing tournaments are held in like Monaco, Las Vegas and Monte Carlo are also some of the biggest gambling destinations. Casinos, therefore, provide the perfect winding down solutions after exhausting races. Michael Schumacher is one of the leading examples when talking about players who love casino games. His skills as a poker player are exceeded only by his racing ability. The 7-time world champion participated in various tournaments for charity. Nico Rosberg is another first-class driver who appreciates a good casino game. Former F1 driver Robert Kubica’s passion for poker is renowned the world over.
PartyPoker is one of the most notable casinos to sign race car drivers as its brand ambassadors. Giancarlo Fisichella was the first professional Formula One driver that the gaming brand got for its partnership with the racing sector. Jaime Alguersuari is another former Formula 1 driver who signed with PartyPoker.
In 2005, casinos and Motorsport showed that the two could form a successful partnership when Harrah Entertainment paired with Nascar. Robby Gordon served as the ambassador for the gaming outfit.
In more recent collaborations, the social gaming developer, Zynga has increased its sponsorship of Go Fas Racing. In mid-2018, Zynga announced that it would be the primary sponsor of Matt DiBenedetto, driving the No. 32 Ford, in this year’s season of the NASCAR Monster Energy.